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| Subject: | E-mail list aggregation | ||
| Author: | VincentMc: view profile | all posts by this author | add to favourites | ||
| Date: | 06:49:03 10 June 2008 | ||
On 16:19:52 17 May 2008 TomazL wrote:
Hi!
We are planning to offer advertising in different 3rd party e-mailing lists to our clients. We would like to have unified statistics and reporting. We would act as an intermediary between advertisers and pretty dispersed e-mailing list owners.
Do you know of any similar successful case study, business model or company offering similar service to advertisers?
What kind of platform do you recommend for statistics (I guess we will not be able to unify delivery platform, since we will only "insert" ads to 3rd party mailings)? We would like to track open rate, CTR, CTOR.
Are there any pricing benchmarks available, like CPM for different types of mailing lists / mailings (segmented, personalized), industries, ...?
Thank you for any help in this direction!
Tomaz
E-mail list aggregation, TomazL, 17 May 16:19
E-mail list aggregation, DenisK, 20 May 11:24
E-mail list aggregation, TomazL, 25 May 14:12
E-mail list aggregation, DenisK, 25 May 14:38
E-mail list aggregation, VincentMc, 10 Jun 06:49
E-mail list aggregation, Stevemiller, 10 Jun 12:52