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Advice on setting up an online division

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Subject:  Advice on setting up an online division
Author:   ChrisCarter1:   view profile | all posts by this author | add to favourites
Date:   19:00:02 6 June 2008
 

I have managed both large blue chip digital teams and currently a small B2B focused digital team. The thing that is crucial is the account management function. Without a thorough understanding of your clients' (especially as they are internal) business they will always want to go around you and use 'better' external agencies.

In my opinion, the way to get this right is to co-locate your teams in the business area.

The other people you have got in your list of specialists is probably spot on. You can always outsource operational web work, like development, creative execution, even analytics, but you can never outsource the knowledge of your business

Hope that helps

 
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  • Advice on setting up an online division, KSJ, 30 May 12:43
    We are looking at starting an in-house client side online department, except rather than set it up like an online marketing dept, we would prefer to set it up more like an agency a ...
    • Advice on setting up an online division, DenisK, 30 May 16:29
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    • Advice on setting up an online division, DaveChaffey, 9 Jun 13:27
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