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Advice on setting up an online division

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Subject:  Advice on setting up an online division
Author:   BertieB:   view profile | all posts by this author | add to favourites
Date:   17:07:38 2 June 2008
 
This is how New Media is set up at Breast Cancer Care. We are a charity and New Media sits in our core service delivery team so this model may not be 100% applicable.

From my experience, the key is to have internal buy-in from the top of the organisation and to be empowered to drive...

STRATEGY & LEADERSHIP
Head of New Media
•    Strategic planning
•    Internal consultancy
•    project groups
•    External representation
•    Team management

CONTENT & DEVELOPMENT
New Media Manager
New Media Editors x2
Programmer
•    Information architecture
•    Usability and accessibility
•    Content planning
•    Image sourcing and editing
•    Content tailoring
•    Newsletter production
•    Podcast
•    Web editing
•    Web copywriting
•    Internal training
•    Knowledge sharing   
•    Design and layout
•    Content Management System
•    Servers
•    Project management
•    System development
•    Online applications
•    Flash tools
•    Templates
•    Applications
•    Wed data delivery
•    Suppliers management

ONLINE COMMUNITY
Online Community Manager
Assistant
Sessional facilitators x5 – Live Chat hosts x2
•    Discussion Forums
•    Live chat
•    UGC
•    Future web based services

E-MARKETING
E-Marketing volunteer
•    Traffic analysis and reporting
•    Search Engine Optimisation
•    Trend analysis
•    Keyword promotion   
•    KPI monitoring
•    Campaign advisory service
•    Usability and accessibility
•    External community sites

CLINICAL INFORMATION & ADVICE
Clinical Nurse New Media
•    Clinical advice
•    Content production   
•    Breast cancer news
•    Podcast

Liaising with other teams like IT for hosting and security...
 
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  • Advice on setting up an online division, KSJ, 30 May 12:43
    We are looking at starting an in-house client side online department, except rather than set it up like an online marketing dept, we would prefer to set it up more like an agency a ...
    • Advice on setting up an online division, DenisK, 30 May 16:29
      A lot of those things can be combined I think.  It all depends on the type of work that you want to be taking on, and how niche those areas are.  If you would like to discuss in de ...
    • Advice on setting up an online division, WebSecurity, 2 Jun 09:39
      Compliance and security specialists? Colin ...
      • Advice on setting up an online division, BertieB, 2 Jun 17:07
        This is how New Media is set up at Breast Cancer Care. We are a charity and New Media sits in our core service delivery team so this model may not be 100% applicable. From my ex ...
    • Advice on setting up an online division, StephenFoxworthy, 2 Jun 17:08
      Hi Kerry, As an agency digital director, I'd suggest you focus on in-house strategy, brand strategy and project management, rather than in-house design and production. If you ...
    • Advice on setting up an online division, MikeHeroys, 4 Jun 10:08
      Based on my experience working at and with a wide range of agencies, here are my thoughts.  I hope they're useful! 1) New business pipeline You need to make sure you have a s ...
    • Advice on setting up an online division, ChrisCarter1, 6 Jun 19:00
      I have managed both large blue chip digital teams and currently a small B2B focused digital team. The thing that is crucial is the account management function. Without a thorough u ...
    • Advice on setting up an online division, DaveChaffey, 9 Jun 13:27
      The main roles you have defined seem a good fit - as part of the update to the E-consultancy  (http://www.e-consultancy.com/publications/managing-ecommerce-team/) Managing an E-com ...
    • Advice on setting up an online division, Jim, 1 Aug 13:52
      Hi, I've just completed this on behalf of Bacardi in London. The task was to close down an interactive function in Washhington DC and create a new team in London so I have dire ...
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