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Bulk email / spam best practice guidelines

 
Thanks for your response. We already do the 3 basics steps listed below and send 1000's of emails every day. The information I was looking for is more around whitelisting etc...

Thanks

Caroline

On 16:12:50 19 May 2008 Outi wrote:

 


Dear Caroline,

To start with I would advice you to focus on permission based email marketing. Permission, opt-in, is among the top best practices, i.e. send email marketing messages only to those who have given you a prior consent. Here is a link to a whitepaper that you might find helpful:

Email Marketing Best Practices
Winning Techniques for Today and Tomorrow
http://www.lsoft.se/resources/wp-email-marketing.pdf

Three basic starting steps shortly:
1. Inform and promote the benefits of your mailings
2. Obtain permission via double opt-in
3. Provide a prompt opt-out
http://www.lsoft.se/news/optinpractices-eu.asp

Best,
Outi

 

 
  • Bulk email / spam best practice guidelines, Cazza111, 6 May 10:51
    Can anyone point me in the direction of a good information source for best practice on bulk sending eDMs? I want to find out information on how to stop being seen as a 'spammer' (- ...
    • Bulk email / spam best practice guidelines, DenisK, 6 May 10:59
      Hi Caroline, I think you may find the answers to these questions, as well as more additional info at our email marketing knowledgebase:  (http://emarketingkb.naxtech.com/) http: ...
    • Bulk email / spam best practice guidelines, Outi, 19 May 16:12
      Dear Caroline, To start with I would advice you to focus on permission based email marketing. Permission, opt-in, is among the top best practices, i.e. send email marketing mess ...
      • Bulk email / spam best practice guidelines, CWhyatt, 20 May 07:17
        Thanks for your response. We already do the 3 basics steps listed below and send 1000's of emails every day. The information I was looking for is more around whitelisting etc... ...
    • Bulk email / spam best practice guidelines, KevinBarnes, 21 May 10:44
      Hi Caroline, It's a fairly complex process getting through the various, ever changing policies of a multitude of different ISPs. We had issues not so long ago and worked closely ...
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