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| Subject: | Bulk email / spam best practice guidelines | ||
| Author: | CWhyatt: view profile | all posts by this author | add to favourites | ||
| Date: | 07:17:12 20 May 2008 | ||
On 16:12:50 19 May 2008 Outi wrote:
Dear Caroline,To start with I would advice you to focus on permission based email marketing. Permission, opt-in, is among the top best practices, i.e. send email marketing messages only to those who have given you a prior consent. Here is a link to a whitepaper that you might find helpful:
Email Marketing Best Practices
Winning Techniques for Today and Tomorrow
http://www.lsoft.se/resources/wp-email-marketing.pdfThree basic starting steps shortly:
1. Inform and promote the benefits of your mailings
2. Obtain permission via double opt-in
3. Provide a prompt opt-out
http://www.lsoft.se/news/optinpractices-eu.aspBest,
Outi
Bulk email / spam best practice guidelines, Cazza111, 6 May 10:51
Bulk email / spam best practice guidelines, DenisK, 6 May 10:59
Bulk email / spam best practice guidelines, Outi, 19 May 16:12
Bulk email / spam best practice guidelines, CWhyatt, 20 May 07:17
Bulk email / spam best practice guidelines, KevinBarnes, 21 May 10:44