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Subject: | Bulk email / spam best practice guidelines | |
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Author: | Outi: view profile | all posts by this author | add to favourites | |
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Date: | 16:12:50 19 May 2008 | |
Dear Caroline,
To start with I would advice you to focus on permission based email marketing. Permission, opt-in, is among the top best practices, i.e. send email marketing messages only to those who have given you a prior consent. Here is a link to a whitepaper that you might find helpful:
Email Marketing Best Practices
Winning Techniques for Today and Tomorrow
http://www.lsoft.se/resources/wp-email-marketing.pdf
Three basic starting steps shortly:
1. Inform and promote the benefits of your mailings
2. Obtain permission via double opt-in
3. Provide a prompt opt-out
http://www.lsoft.se/news/optinpractices-eu.asp
Best,
Outi
Bulk email / spam best practice guidelines, Cazza111, 6 May 10:51.. Bulk email / spam best practice guidelines, DenisK, 6 May 10:59 (http://emarketingkb.naxtech.com/) http: ... Bulk email / spam best practice guidelines, Outi, 19 May 16:12 Permission, opt-in, is among the top best practices, i.e. send email marketing mess ... Bulk email / spam best practice guidelines, CWhyatt, 20 May 07:17 We already do the 3 basics steps listed below and send 1000's of emails every day. The information I was looking for is more around whitelisting etc...
... Bulk email / spam best practice guidelines, KevinBarnes, 21 May 10:44 We had issues not so long ago and worked closely ...
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