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How best to spend £150k on digital marketing

 

PPC advertising on search will get you the quickest return but it doesn't build for the future. So it's a good quick fix, but it all really still really depends on the state of your site and marketing setup. You want:

1) A smooth email marketing operation, to be able to send out newsletters, special offers etc
2) A great e-commerce enabled website
3) The ability to make landing pages for your ads

* without 3), PPC won't be nearly as efficient as it could be. without 2), even if you do drive traffic and punters to your site, if they can't buy there you're again not as efficient as you could be.

SEO is ok, but it's just 75% backlink building which you can do internally just as well as any SEO. Get a good quality SEO to audit your site (£2k or so), then make sure that you implement the suggestions in your redo and have them audit the redo as well once you're done. With 150k, you're better off hiring someone to do content writing (landing pages) and get good quality backlinks for 30k. That leaves 120K for a website redo and email marketing setup if you don't have all the above, and for adwords and affiliate stuff if you do.

 
  • How best to spend £150k on digital marketing, sonu, 10 Apr 15:31
    I am a small, traditional shirt producer -selling Saville Row quality shirts. I have a budget of £150k tospend on Internet marketing. I personally feel Search; both PPC and SEO and ...
    • How best to spend £150k on digital marketing, DenisK, 10 Apr 22:52
      Generally speaking it very much depends on the timescales you're looking at as well as your marketing strategy and business objectives.  If you want I'd be happy to talk to you and ...
    • How best to spend £150k on digital marketing, danielb, 11 Apr 00:21
      hi, Sonu, how are you? I have exciting news! You don't have to figure it all out before you've begun. Test PPC PPC is the easiest of your three options to test & gives you ...
    • How best to spend £150k on digital marketing, MaxWorton, 11 Apr 07:26
      Sonu, You are going to have to sell a lot of shirts to get your money back. I would try starting with a PPC campaign and employ an experienced internet marketing firm to advise ...
    • How best to spend £150k on digital marketing, startasanaffiliate, 11 Apr 09:07
      I would agree with you on your choice of tools - bear in mind that while PPC will give you a 'quick fix', SEO and affiliates will be a longer burn but ultimately will probably prov ...
    • Before you spend any money on digital marketing, Karl_Smith, 11 Apr 20:57
      Before you spend any money on digital marketing you need to analyse your current website through analytics, user demographics, usability etc. You should do this to be certain th ...
      • Before you spend any money on digital marketing, Digizest, 12 Apr 19:39
        i agree with most of these comments. understand your market, product, website look and feel. you can add Google Analytics for free to understand the analytics performance of your s ...
      • Before you spend any money on digital marketing, KieraDoherty, 16 Apr 14:43
        I agree most with this content, it's all very well spending £150k on getting people to your site, but if you're site isn't ready for a large volume of traffic, isn't easy to naviga ...
    • How best to spend £150k on digital marketing, Optinlists, 2 May 19:33
      On 15:31:07 10 April 2008 sonu wrote: I am a small, traditional shirt producer -selling Saville Row quality shirts. I have a budget of £150k tospend on Internet marketing. I pe ...
      • How best to spend £150k on digital marketing, jji, 6 May 09:18
        PPC advertising on search will get you the quickest return but it doesn't build for the future. So it's a good quick fix, but it all really still really depends on the state of you ...
    • How best to spend £150k on digital marketing, Optinlists, 2 May 19:45
      Hi Sonu, Hope all is well. I would recommend e-mail marketing as you know this approach is proven to be more cost effective and will also give a great ROI. Please let me k ...
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