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Matrix vs. Drop Down to order products on retail site

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Subject:  Matrix vs. Drop Down to order products on retail site
Author:   PaulRouke:   view profile | all posts by this author | add to favourites
Date:   15:35:09 17 April 2008
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Hi Emily,

We have just launched a new e-commerce platform, where our clients products typically contain multiple SKU's (width/hieght/specification/cost per unit/cost per pack) and for this product set and customer type we made the usability decision to show consumers all SKU's options in a grids matrix, rather than the majority of SKU data being hidden under drop-downs. This aids scanability of the product SKU's and allows for cost comparisons when ordering in bulk compared to single item purchases.

An additional speed of ordering benefit of this method is that a consumer can add multiple quantities of different specifications of a single product (did that make sense?!) to their shopping basket in one action, which was a key piece of functionality for our clients customers.

Testing (in particular split, multi-variant and actual user testing) for your product page would be the most intelligent business decision in determining which type of product display should be used to suit your both your product set and the browsing and ordering behaviour of your customers.

Feel free to give me a call on 0161 918 6729 if you would like some further input from a usability POV.

For reference visit our client's packaging supplies ecomm store.

Paul Rouke
User Experience Director
PRWD
 
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