Before you spend any money on digital marketing

I agree most with this content, it's all very well spending £150k on getting people to your site, but if you're site isn't ready for a large volume of traffic, isn't easy to navigate and the buying process to complex then the money would be better invested sorting this out first.

Depending on the size of your site and your budget I would get in an agency to make sure your site is as well optimised for natural listings as possible, then I would support this, as suggested earlier, with some PPC test runs.

It would also be worth looking at targeting some key websites, track down the sites that people who will buy your products are visiting and see if you can get exposure on those sites. Often by supplying some of your products as prizes you can get free exposure, just make sure that they link back to your site and that they give you an opt in for data capture.

You could even look at some some scale highly target display advertising across selected sites, however you'd want to be clever with your marketing messages and even then you might not get as much bang for your buck as PPC.

Hope that helps.

On 20:57:27 11 April 2008 Karl_Smith wrote:

 

Before you spend any money on digital marketing you need to analyse your current website through analytics, user demographics, usability etc.

You should do this to be certain that any marketing spend would not be wasted by sending people to a website unable to channel and convert them into buyers.

If you’re convinced that it’s just a matter of targeted traffic then PPC for a quick expensive (dependant upon word values) fix. You should also try and build you organic search results by updating you content or providing a special source of information related to your business or its arena.

Karl Smith
Paradigm Interactions

On 15:31:07 10 April 2008 sonu wrote:

 

I am a small, traditional shirt producer -selling Saville Row quality shirts. I have a budget of £150k tospend on Internet marketing. I personally feel Search; both PPC and SEO and Affiliate would be the most apporpriate tools to use.

Please could you advise on what you think is best and how I could spend the money; which proportions on each tool.

Sonu