Matrix vs. Drop Down to order products on retail site

Thanks Andrew!

The argument for drop downs, is however that they are much more intuitive ie. grids can be hard to understand what to do, and generally require some explanation eg. To buy this item click a box on the grid below.  Have you tested it?

On 13:02:29 16 April 2008 Andrew_Allfrey wrote:

 

Hi Emily,

Generally speaking a grid works better because online shoppers are on the whole quite lazy and want information to be readily accessible. With a grid they have all the product options shown to them, clearly displayed. With a drop down this is not the case and requires several more steps to get the same information.

For more information have a look at e-Consultancys' Retail Checkout Guide. Although not completely relevant to your question it does give a good overview of how to display products etc. http://www.e-consultancy.com/publications/online-retail-checkout-2007/

Hope that's of help

Andrew Allfrey
www.aspirica.com
etail conversion specialists