Matrix vs. Drop Down to order products on retail site

Hi Emily,

Generally speaking a grid works better because online shoppers are on the whole quite lazy and want information to be readily accessible. With a grid they have all the product options shown to them, clearly displayed. With a drop down this is not the case and requires several more steps to get the same information.

For more information have a look at e-Consultancys' Retail Checkout Guide. Although not completely relevant to your question it does give a good overview of how to display products etc. http://www.e-consultancy.com/publications/online-retail-checkout-2007/

Hope that's of help

Andrew Allfrey
www.aspirica.com
etail conversion specialists