Matrix vs. Drop Down to order products on retail site

Hi Emily,

I'd recommend you implement a test to check how different presentations of your products convert.

There are a number of ways you can structure tests to measure which form of presentation converts best, I'm sure there are more ideas you have rather than just matrix vs. drop-down.

Without know your site, sector and industry initimately, it's very difficult to offer useful advice on how best to structure your catalogue, product pages and checkout. But that is something we do quite a lot of, so if you're looking for an agency to provide support on improving your conversion on-site, then get in touch...

The software to perform this sort of testing is now very affordable (even free from some suppliers), and implementing the testing parameters can be relatively straightforward.

If you'd like to chat about what we can do to help, my contact details are on our website: www.bplmarketing.com

Good luck,

Stephen Foxworthy