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Real life success stories to convince company owner to invest in Digital Marketing

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Subject:  Real life success stories to convince company owner to invest in Digital Marketing
Author:   samcat:   view profile | all posts by this author | add to favourites
Date:   09:42:33 12 April 2008
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Do you have any small company success stories to share? Especially any quick results experienced by technology/ software companies?

I’m seeing a friend next week who owns a small software services company. He plans to invest in a B2B telesales person to generate leads. They have a small website with little content, no SEO, and no investment whatsoever in digital marketing.

I want to tell him that rather than engage 10 prospects a day with a telemarketer he could engage 100, 1000 or 10,000 or more if he invested in digital marketing instead.

I’m thinking he would be wiser to invest in an online marketer, an open source web cms, pay for a redesign and build content for natural SEO, including a news page/blog. Then the online marketer could put in place strategy, a plan, and then test/ try a whole range of channels (email, affiliate, online PR, PPC, Display etc) in-house and using external specialists.

Do you have any advice, arguments, statistics, results, or anything to help back up the argument to invest in digital marketing not telesales?

Sam
 
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