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Google Changing AdWord Trademark policy

 

Good question. This does slightly depend on what you mean by infringed.

Advertisers cannot use the trademark in the advert, they can only bid on the name, so they will still be restricted and as such this should help your quality score against theirs.

Some companies do not bother trade marking their names and use the ‘passing off’ legislation instead. Google is under legal pressure in the US regarding this change.

I’m afraid I don’t know the answer to the patented question, maybe someone else can help with this.

Richard

 
  • Google Changing AdWord Trademark policy, Emart, 8 Apr 09:20
    Google announced on Friday (4th April) that there is to be change in their trademark policy. As of 5th May, they will allow open keyword bidding on all terms in the UK and Irela ...
    • Google Changing AdWord Trademark policy, Karl_Smith, 8 Apr 16:35
      Quick question, what's the point then in having a trademark in the UK if it can be infringed online? Second does this follow in to terminology used to describe a process in a pa ...
      • Google Changing AdWord Trademark policy, Emart, 8 Apr 17:05
        Good question. This does slightly depend on what you mean by infringed. Advertisers cannot use the trademark in the advert, they can only bid on the name, so they will still be ...
        • Google Changing AdWord Trademark policy, Karl_Smith, 8 Apr 18:32
          According to the Trade Marks Act 1994 Infringement relates to "A person infringes a registered trade mark if he uses in the course of trade a sign (which can be text or logo) wh ...
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