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Looking for examples of interesting/successful blogs in the B2B arena?

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Subject:  Looking for examples of interesting/successful blogs in the B2B arena?
Author:   StevePratley:   view profile | all posts by this author | add to favourites
Date:   12:30:26 8 April 2008
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There are plenty out there, but the value is very hard to put a measure on.

We have one on our agency site that is relatively new but I know that we get search traffic from the content that leads to enquiries.

We set one up for immediate future PR last year and both the blog and site get more targeted search traffic as a result, also I've seen the blog that DeviDoll.com run at blogspot create spikes in traffic and sales.

We also built the  Dave the Dog Communications site on Wordpress specifically so it could benefit from the SEO benefits  that the  platform brings, even though the  blogging element is a relatively simple news section at the moment.

What's missing are many individuals in the UK who will help companies with their blog as a part of an overall strategy. You can sling up a Blogger account or a Wordpress installation in no time so the perception is that it's a cheap and easy form of communication, but knowing what to write about, or how to use it to engage your stakeholders needs a lot more experience and commitment.

Without dedicating time and resource to blogs they have a tendency to stall quite quickly.
 
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