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Looking for examples of interesting/successful blogs in the B2B arena?

 
Have a look through Debbiew Weil's book, there's loads
http://www.amazon.co.uk/Corporate-Blogging-Book-Debbie-Weil/dp/0749927437/ref=sr_1_1?ie=UTF8&s=books&qid=1207649118&sr=8-1

Mostly US examples but there are some heavyweight examples in there such as Cisco and Intel.

My advice would be to start with something that's similar to the information they send out already - corporate news and press releases, then work outward from there as they find their feet.
 
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