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Is video content the future for business websites?

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Subject:  Is video content the future for business websites?
Author:   Innagle:   view profile | all posts by this author | add to favourites
Date:   19:08:01 3 April 2008
 
Consider it carefully - the general rule is: "Let the customer decide". Therefore:

1. Do not start the video automatically
2. Do include a MUTE option

And of course, as mentioned, keep the run-time 30-60 secs max.

Regards,
Bjarne
Manager, Innagle - The free company directory for outsourcing and consultants
http://www.innagle.com
 
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  • Is video content the future for business websites?, Maurice, 24 Mar 06:35
    useful article ... (http://www.webvideos.co.uk/directors/why_is_video_content_the_future_for_business_websites_1.html) http://www.webvideos.co.uk/directors/why_is_video_content_ ...
    • Is video content the future for business websites?, AndyAndy, 24 Mar 11:20
      thanks maurice. since i wrote that article i have new statistics that continue to prove much greater contact rates when a webvideo is shown. ...
      • Is video content the future for business websites?, TheAgencyOnline, 26 Mar 19:36
        Why is video content the future for business websites? In one short naswer to your question, the same reason TV is more popular than reading. People don't have to work at absorb ...
    • Is video content the future for business websites?, LawrenceLadomery, 27 Mar 18:04
      Why is video content the future for business websites? Not for every business, but yes. The challenge for small business, though, is to produce videos that are good enough to ...
      • Is video content the future for business websites?, AndyAndy, 28 Mar 08:55
        It would seem that there is general agreement about this. In response to Lawrence i tend to agree that any company serious about video should set up on YouTube. Production valu ...
        • Is video content the future for business websites?, LawrenceLadomery, 28 Mar 09:23
          "Production values are important in my opinion, though a video certainly doesn't have to be of a hollywood blockbuster quality." You're right here. Big brands can't get away wit ...
    • Is video content the future for business websites?, Innagle, 3 Apr 19:08
      Consider it carefully - the general rule is: "Let the customer decide". Therefore: 1. Do not start the video automatically 2. Do include a MUTE option And of course, as me ...
      • Is video content the future for business websites?, AndyAndy, 5 Apr 10:51
        I find i don't agree with this general rule. Whether the viewer gets a choice about watching the video or not will depend on each situation. To use an analogy, if i was operatin ...
        • Is video content the future for business websites?, rmm, 7 Apr 13:57
          Let me add an interesting (if perhaps slightly provocativel) viewpoint to the question about choice about watching the video or not. 1) If an organisation is subject to UK laws ...
          • Is video content the future for business websites?, AndyAndy, 8 Apr 00:19
            Mmmm, do you think this would apply to changing banner ads? If you were hard of sight would a video be helpful? Out of interest how many sites are W3C compliant? Does anyone ...
      • Is video content the future for business websites?, Maurice, 5 Apr 12:57
        I agree that the type of video content depends on the context and the objectives ie longer videos can be highly appropriate in customer services where they are proving to save cons ...
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