Creative Agency Selection

I agree entirely: there are simply too many disciplines involved. For our part, at Kapito, we are financial services specialists and we look first to a high-end conceptual approach before bringing in the sub-specialists who turn this into reality. You can see an example of this at www.mycash.ie which is a site just launched here in Ireland. There's also a webcast in the site.

As well as putting ourselves forward for the original subject of this thread, we're interested in partnering with UK creative agencies who wish to avail of the kind of specialist services we provide in order to fill out their offering to financial services clients. Anyone interested please get in touch.

On 17:31:19 18 March 2008 SteveFarquhar wrote:

 

Thanks for your comment Lawrence - I do agree that a single agency can be more convenient if that is the priority. My client side online FS experience is that no single agency excels in all these areas though. For best results it is wise to build a collaborative culture across the marketing function to include the various agencies who are employed to provide specialist support. These are likely to cross all channels and media not just web.

On 10:38:08 17 March 2008 LawrenceLadomery wrote:

 

"It looks like ideally you need a range of outsourced specialist agencies who are willing to work together to provide a cohesive web strategy"

Or one agency that takes care of everything?

This is certainly the preference of us working client-side.