Creative Agency Selection

Thanks for your comment Lawrence - I do agree that a single agency can be more convenient if that is the priority. My client side online FS experience is that no single agency excels in all these areas though. For best results it is wise to build a collaborative culture across the marketing function to include the various agencies who are employed to provide specialist support. These are likely to cross all channels and media not just web.

On 10:38:08 17 March 2008 LawrenceLadomery wrote:

 

"It looks like ideally you need a range of outsourced specialist agencies who are willing to work together to provide a cohesive web strategy"

Or one agency that takes care of everything?

This is certainly the preference of us working client-side.