Agree with what you are saying. We have been very successful in creating new customer relationships through targeted, intelligent and relevant email marketing to purchased lists. It's not spam as there is no restrictions on business to business email.
The challenge is that many people, given 10,000 email addresses and no charge for emailing them simply send rubbish sales messages guaranteed to upset the recipient.
Based on what makes it to my inbox (all viaga, oem software, etc is filtered out), 9 out of 10 unsolicited business to business emails are badly written rubbish. So maybe the recipients do have a point and those using email marketing need to raise their game...
The question is how to persuade them to do better?
Un-solicited e-mail and the small business, Razor8088, 29 Feb 10:30 This whole issue about receiving un-solicited e-mail when it comes to businesses is a bit hypocritical you get these big corporate companies and bored IT professionals that drone o ...
Un-solicited e-mail and the small business, VOD, 3 Mar 09:14 Agree with what you are saying. We have been very successful in creating new customer relationships through targeted, intelligent and relevant email marketing to purchased lists. ...
Un-solicited e-mail and the small business, PayPerClick, 4 Mar 10:00 We spend a lot of time crafting emails and physical letters for prospects. These are very targeted and we aim to include tips and advice relevant to their business.However most of ...
Un-solicited e-mail vendors automatically black listed, Karl_Smith, 20 Mar 11:02 It is only hypocritical if you send it.
If we wanted a type of service we would carry out research to find the best vendor, anyone who contacts us without a request is automatic ...