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Behavioural targeting

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Subject:  Behavioural targeting
Author:   AndyCole:   view profile | all posts by this author | add to favourites
Date:   11:27:58 15 February 2008
 

Hi

We are an over 50's insurance  company and I am looking to trial behavioural targeting to our somewhat "cynical" audience. I would like to trial this in conjunction with some geodemographic data, but am not too sure where to start, or what I need to be wary of?

Any help would be gratefully received!

Kerry Patton

 
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  • Behavioural targeting, John Wards, 14 Oct 14:59
    My website is part of the RealMedia UK network and RealMedia are banging on about behavioural targeting how it is going to be the 'next big thing' and how it will increase my avera ...
    • RE: Behavioural targeting, Ashley , 14 Oct 15:21
      Hi John Funnily enough I've been chatting to a few people (media planner / buyers) about this recently. The very short summary of what I heard about the present state of behavio ...
      • RE: Behavioural targeting, John Wards, 14 Oct 15:29
        Hi Ashley, Being in the wilds of County Durham we are 1) Scared of big citys ;-) 2) Don't get out much...so that rules out the event. I will be interested in the response to ...
        • RE: Behavioural targeting, Ashley , 14 Oct 15:45
          Ah well... you can download their presentations after the event. If you register you'll get notified when those are ready even if you can't actually come. While I have you... wh ...
          • RE: Behavioural targeting, John Wards, 14 Oct 15:58
            Our traffic is growing year on year (Doubled in 2 years, page views and users) http://admin.sportnetwork.net/graph/net_stats_big.php (Subtract 2 million on the numbers as thats ...
            • RE: Behavioural targeting, Ashley , 14 Oct 16:14
              Obviously Alexa is based on its toolbar data so it's certainly likely to be US-biased and probably biased towards techier people who install these things. Presumably if you compare ...
    • Behavioural targeting, DuncanSmith, 17 Oct 10:49
      Getting back to behavioural targeting! We're just 'kicking-off' some surveys as part of a Chartered Institute of Marketing presentation that attempts to look at the 'privacy Bu ...
    • Behavioural targeting, AndyCole, 15 Feb 11:27
      Hi We are an over 50's insurance  company and I am looking to trial behavioural targeting to our somewhat "cynical" audience. I would like to trial this in conjunction with some ...
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