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Calulating ROI for Paid and Natural Search Listings

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Subject:  Calulating ROI for Paid and Natural Search Listings
Author:   RedChilliSearch:   view profile | all posts by this author | add to favourites
Date:   11:05:50 13 February 2008
 

Can anyone tell me if there is an agreed standard for calculating both the ROI of Organic and Paid Search Listings? If not why not?

With so many organisations ofering alternatives to a Best Practice Guidlines shouldn't this be an area that should be tackled head on. This is a fundamental question for a lot of companies nowadays and surely should be a question that can be easily be answered by an agency.

I look forward to anyones comments or suggestions.

Andrew Allfrey
www.redchillisearch.com

 
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  • Calulating ROI for Paid and Natural Search Listings, RedChilliSearch, 13 Feb 11:05
    Can anyone tell me if there is an agreed standard for calculating both the ROI of Organic and Paid Search Listings? If not why not? With so many organisations ofering alternativ ...
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