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Staffing Size for Web Team?

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Subject:  Staffing Size for Web Team? Dave Chaffey
Author:   DaveChaffey:   view profile | all posts by this author | add to favourites
Date:   08:15:23 13 February 2008
 
That's a great checklist of core competencies you need in the team. In the Web 2.0 world, I think for many businesses there also needs to be a reputation management role looking at generating positive PR and identifying / working with partners as well as managing forums/etc. This often isn't picked up by other PR/corporate comms teams elsewhere in the organisation, but is so important to digital.

The challenge for the smaller business is if you just have one or two digital specialists, what can they cover and what do they miss out? Often it is 6 and 7 on your list, the analytics that are missed, but I'm hearing from the interviews in this stage of the research, that devoting time to these is important to getting the best results from the digital channels. Alternatively using resource in Finance or analysis teams tp develop models, review performance.

Many larger businesses now have one person focused on these who is independent from the acquisition, conversion, retention specialist functions, but whose role is to improve performance across all of these areas through mini-projects on / across each. So smaller companies have to make time for the report, learn, refine too - and the successful ones do.

Good point on aligning the team against strategy and objectives too. We will have more focus in the new report report on best approaches for developing goals and strategy.

Dave http://www.davechaffey.com/news
 
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  • Staffing Size for Web Team?, MarkSincavage, 12 Feb 13:19
    Can anyone offer me some guidance on how many people are employeed in your web and/or emarketing department. I work for a large global company and I'm the sole person responsibl ...
    • Staffing Size for Web Team?, DaveChaffey, 12 Feb 15:16
      Hi Mark, We are currently researching an update to our (http://www.e-consultancy.com/publications/managing-ecommerce-team/) Managing an E-commerce team report (I was the author ...
    • Staffing Size for Web Team?, dcjarvis, 12 Feb 22:23
      Hi Mark Dave's e-consultancy report is a great place to start and has been helpful for us in looking at best practice in other organisations. In addition I would add that you ...
      • Staffing Size for Web Team?, DaveChaffey, 13 Feb 08:15
        That's a great checklist of core competencies you need in the team. In the Web 2.0 world, I think for many businesses there also needs to be a reputation management role looking at ...
        • Staffing Size for Web Team?, MarkSincavage, 13 Feb 17:40
          Thanks to you both for this great information. This has helped me get a slightly better idea of what I should be thinking about and what my next steps should be. Your time and feed ...
    • Staffing Size for Web Team?, SarahAlder1, 14 Feb 11:37
      Mark One of the other way's of making sure you get the right size team is to be clear on what you are NOT responsible for.  You mention other "smaller time consuming tasks". ...
    • Staffing Size for Web Team?, BeeO, 25 Nov 17:32
      Hi there Mark, I just came across your post, and would be really keen to find out how you have been getting on. I would be pleased to hear from you. Many thanks. B On 13:19:02 1 ...
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