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Staffing Size for Web Team?

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Subject:  Staffing Size for Web Team?
Author:   dcjarvis:   view profile | all posts by this author | add to favourites
Date:   22:23:54 12 February 2008
 
Hi Mark

Dave's e-consultancy report is a great place to start and has been helpful for us in looking at best practice in other organisations.

In addition I would add that you need to have a pretty clear view of your own strategy & objectives going forward. The size and scope of an internal team ought to line up pretty closely with what you are trying to achieve.

You'll also need to work out what activities you'll need to keep in house due to cost of outsourcing, complexity, on-going or strategic nature, and which ones you may want to sub out to suppliers.

A lot of this depends on your company's attitude towards investing in the digital field.

Nevertheless in any case you'll probably want to consider areas such as:
1. Online marketing, inc PPC, SEO, affiliates
2. User experience design to develop and enhance your online proposition
3. Technical development to build site changes
4. Project & Programme management to prioritise, coordinate and get things done
5. Customer relationship marketing, inc email
6. Commercial reporting to show how you're measuring up to KPIs
7. Analytics to give you the evidence for how your site is performing and where you need to make changes to improve performance
8. Copywriting and content management to help you leverage your content in all the right places and develop new content too.

As you can see from this, it's not easy! Good luck...
 
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  • Staffing Size for Web Team?, MarkSincavage, 12 Feb 13:19
    Can anyone offer me some guidance on how many people are employeed in your web and/or emarketing department. I work for a large global company and I'm the sole person responsibl ...
    • Staffing Size for Web Team?, DaveChaffey, 12 Feb 15:16
      Hi Mark, We are currently researching an update to our (http://www.e-consultancy.com/publications/managing-ecommerce-team/) Managing an E-commerce team report (I was the author ...
    • Staffing Size for Web Team?, dcjarvis, 12 Feb 22:23
      Hi Mark Dave's e-consultancy report is a great place to start and has been helpful for us in looking at best practice in other organisations. In addition I would add that you ...
      • Staffing Size for Web Team?, DaveChaffey, 13 Feb 08:15
        That's a great checklist of core competencies you need in the team. In the Web 2.0 world, I think for many businesses there also needs to be a reputation management role looking at ...
        • Staffing Size for Web Team?, MarkSincavage, 13 Feb 17:40
          Thanks to you both for this great information. This has helped me get a slightly better idea of what I should be thinking about and what my next steps should be. Your time and feed ...
    • Staffing Size for Web Team?, SarahAlder1, 14 Feb 11:37
      Mark One of the other way's of making sure you get the right size team is to be clear on what you are NOT responsible for.  You mention other "smaller time consuming tasks". ...
    • Staffing Size for Web Team?, BeeO, 25 Nov 17:32
      Hi there Mark, I just came across your post, and would be really keen to find out how you have been getting on. I would be pleased to hear from you. Many thanks. B On 13:19:02 1 ...
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