E-marketing Essentials - February 2008

Topics: 2008 trends,Email marketing case,marketing assignment tips,affiliate marketing book,SEO through online PR.

Note:
I have agreed with Ashley Friedlein, CEO of E-consultancy, that I will post these articles here in the hope that they may be useful for forum members who haven't seen these articles or news items.

1. Digital marketing trends 2008
My annual round-up of trends and predictions for Internet marketing for you to take into account for 2008 planning.

2. Email marketing case study
A summary of the frequency, message development through subject lines and creative in an event-triggered automated B2B campaign over a 3 month period.

3. Marketing assignment tips
My  guidance on completing a case-study / marketing plan based assignment for studying professionals or students / professors at college.

4. New affiliate marketing book
An excellent affiliate marketing book for marketers managing or considering setting up an affiliate programme. I have included some of the author's tips.

5. Best practice in using Online PR to support SEO
The importance of building quality backlinks from third party sites to your site is well known. This month's interview outlines best practice in using online PR to support SEO from the SEO agency perspective.

Dave Chaffey
www.davechaffey.com/news