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The importance of the URL string for SEO

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Subject:  The importance of the URL string for SEO
Author:   JonParsons:   view profile | all posts by this author | add to favourites
Date:   11:04:46 30 January 2008
 
Hi

We are currently redeveloping the Woodland Trust website and using Microsoft's MOSS content management technology as its base - and there is one "feature" it has that is concerning me from an SEO point of view.

The way pages are stored in the directory structure, place all pages in a folder called /pages, all images in /images and documents in /documents - resulting in a url string for example of woodland-trust.org.uk/campaigns/climate-change/Pages/what-can-I-do.aspx

With the use of keywords in urls being so important to Google etc and the relevance a page being supported by the use of the pages keywords within the url string - I am concerned that the insertion of /Pages/ into every url will have a negative effect.

It is also not very user friendly to have /Pages/ in the url as it serves no  purpose to help describe the pages content - it is purely a technical thing.

Would appreciate peoples thoughts, is this something I should be concerned about and actively persue a technical solution to try and cloak its existence with an isapi filter?

Many thank

Jon Parsons
 
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  • The importance of the URL string for SEO, JonParsons, 30 Jan 11:04
    Hi We are currently redeveloping the Woodland Trust website and using Microsoft's MOSS content management technology as its base - and there is one "feature" it has that is conc ...
    • The importance of the URL string for SEO, Anthonys, 1 Feb 12:21
      Hi Jon, What you describe is a fairly common CMS issue, but nothing too serious all the same. While you are right to say that Google cares about keywords in the url, adding t ...
    • The importance of the URL string for SEO, WebSecurity, 1 Feb 19:07
      Since the site hasn't been launched yet, you still do have the option to alter these URLs.  Once launched you would have to worry about existing search engine indexing and rankings ...
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