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Subject:  Network for display advertising
Author:   DanielPhillips:   view profile | all posts by this author | add to favourites
Date:   12:59:02 9 January 2008
 
I need some help here.

Our site attracts a decent amount of traffic (25,000 unique daily visitors visiting about 100,000 pages every day).  Our revenue is generated through car dealers who advertise on the site or buy car leads that come in via the site.

We're looking to supplement our main revenue stream by selling banner advertising on the site.  We've spoken to a few networks about being a publisher with a view to running specific (car-related, finance related, etc.) campaigns, as well as a 'back-fill' of RON campaigns.

I thought this would be a simple exercise, and that the networks would be interested in one of the top 10 car sales websites in the UK (in terms of traffic), and that it would be a very attractive site for their advertisers.  But it seems that I'm running pretty hard to get absolutely nowhere at the moment. 

Can anyone recommend a good network who can get things up and running without a long delay and lots of fuss and agro?  If you have a contact there as well, that would be excellent.

Many thanks,

Daniel
 
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  • Network for display advertising, DanielPhillips, 9 Jan 12:59
    I need some help here. Our site attracts a decent amount of traffic (25,000 unique daily visitors visiting about 100,000 pages every day).  Our revenue is generated through car ...
    • Network for display advertising, FabriceSabo, 10 Jan 08:57
      I'm surprised that the big networks aren't interested. Have you tried advertising.com, DrivePM or VCMedia? Failing to get a deal with them, and if you have some resource available ...
      • Network for display advertising, DanielPhillips, 11 Jan 09:28
        Thanks Fabrice. I've contacted a fair few, and some have got back to me and I'm still waiting for others.  we're looking for CPM campaigns to make the most out of the traffic to ...
        • Network for display advertising, FabriceSabo, 11 Jan 09:56
            That is probably a very much time consuming job to deal direct / establish relationship with the advertisers and if you are a very small team, that may be difficult. another o ...
          • Network for display advertising, DanielPhillips, 11 Jan 09:58
            Probably a stupid question, but how would I know which ad agencies deal with which car manufacturers?  I guess I'll have to do some Googling... Thanks again. On 09:56:22 ...
        • Network for display advertising, DanielPhillips, 17 Jan 14:10
          A quick update. I've contacted half a dozen now, and waiting for ALL of them to get back to me.  I have managed to speak to two people on the phone, but unfortunately not the ri ...
    • Network for display advertising, ThomasCasill, 10 Jan 12:30
      I would suggest that you hire a Good Quality SEO firm for your purpose.They are professionals and should quite easily do the trick. ...
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