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Interesting article about type of online shoppers

 
This is useful research since at a single retailer rather than across many or general attitudes.

For me, the main standout was that it confirmed the relative unimportance of price-sensitive shoppers who are a relatively small percentage:

"The “Sniffers” (the bargain-hunting shoppers), representing just over 15 per cent of the total polled, use comparison shopping tools and are just looking for the lowest price."

Dave Chaffey
www.davechaffey.com/news
 
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