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Bookmarking proliferation

 
Hi, I agree with the comments here - it is worth positioning bookmarks above and below the fold and including prompts.

If you have the budget it is best to design your own which blend with the content, e.g. the The BBC and other news sites, but I have found free tool http://www.addthis.com is fine - this gives useful stats on who is bookmarking what with what.

The main benefit rather than traffic is that search engines will review this according to their patents. Of course Yahoo! owns Delicious and Google Bookmarks are increasing in popularity - on my site these are the most popular option. I get around 80-90 bookmarks a month across a diversity of content - mostly 1s and 2 bookmarks on individual pages.

You can see Bookmarks in Y! Site Explorer and Delicious and in Google Webmaster tools (even though Delicious bookmarks have rel=nofollow on them.

See my Tutorial on how to assess backlinks.

HTH Dave
http://www.davechaffey.com
 
  • Bookmarking proliferation, Rob73, 9 Dec 15:53
    Hello Just wondered what the current thoughts  are on page bookmarks as a viable viral marketing activity? We have recently redeveloped our website to include a substanial amoun ...
    • Bookmarking proliferation, Wynyard, 10 Dec 08:23
      Hi Robert - interesting question. I think that the proliferation of bookmarking tags is also due to the fact that 'frequency of bookmarking' is likely to be a ranking factor on a c ...
    • Bookmarking proliferation, danielb, 10 Dec 11:07
      hi, Rob, how are you? Here's what I think... Test it: 1. Test it for a few weeks 2. Change the way you display the bookmarking tools & see if it makes any difference ...
    • Bookmarking proliferation, DaveChaffey, 14 Dec 14:23
      Hi, I agree with the comments here - it is worth positioning bookmarks above and below the fold and including prompts. If you have the budget it is best to design your own which ...
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