Bookmarking proliferation

Hi Robert - interesting question. I think that the proliferation of bookmarking tags is also due to the fact that 'frequency of bookmarking' is likely to be a ranking factor on a certain well known, major search engine.

If you can encourage users to tag content in this way it seems that this will have a beneficial effect in search results and in fact IMHO, this is the main 'marketing' reason to provide users this facility. This further exemplifies why these days 'content is king'.

Iain

Wynyard Consultants

On 15:53:47 9 December 2007 Rob73 wrote:

 

Hello

Just wondered what the current thoughts  are on page bookmarks as a viable viral marketing activity? We have recently redeveloped our website to include a substanial amount of free to air content. Wondered if these bookmark icons really do improve traffic or if they have passed their sell by date as a useful marketing tool?

We did a short experiment with Delicious on some pages but was hard to monitor effects on traffic. Also have noticed little bookmarking icons have proliferated so any thoughts on whether pursuing this line of marketing activity is worth the reward would be appreciated?

thanks

Robert