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Invitation to Emarketing Outsourcing Event at Estonian Embassy in London January 2008

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Subject:  Invitation to Emarketing Outsourcing Event at Estonian Embassy in London January 2008
Author:   robingurney:   view profile | all posts by this author | add to favourites
Date:   17:03:26 15 November 2007
 
Hi everyone

I am involved in launching www.angloestonian.com (no I don't get paid, its voluntary) which promotes the idea of outsourcing /out-tasking new media stuff to Estonian companies. (disclosure: I am involved in one of the companies being promoted)
It is based on the fact that business in booming in the UK and lack of supply and risings cost base is increasingly becoming an issue.

"UK (Digital) Agency rates are 20% higher than elsewhere in Western Europe (according to NMA Report September 2007) and perhaps a further 25-35% higher than in Estonia (based on comparison prices). Compound that with UK agency recruitment problems where NMA states that a shortage of people means increased costs, massive growth in freelancing, significant production problems and great difficult in finding experienced people."
Source: TOP100 Interactive Agencies Report 2007, NMA

"Clients are moaning about getting stuff done. Strategy is part of the problem but there are huge production based issues in the agency world. There aren't enough people to solve the problems for the clients."
Alistair Duncan, CEO, MRM Worldwide

"There's a worrying perception that UK digital shops are expensive. It's a problem we need to address, it's a barrier to progress."
Rob Forshaw, Grand Union

Some, not all, required skills and resources can be found in Estonia.

There will be an official launch event on Friday January 11th at 3.30pm the Estonian Embassy in London with a few informal short speeches and a chance to network with Estonian suppliers etc.

We expect some press interest and the Estonian Ambassador will open the event.
The British Gov has also expressed an interest in supporting the initiative.
We will be hand-inviting people for this event (its max capacity will be 50) so if you would like an invite then pls drop me a line: press and blogger enquiries also welcome. robin at altex dot ee

PS Don't let the fact that it's a free event with free Estonian beer on a Friday afternoon sway you ;)
 
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