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Google's recent clamp down on paid links

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Subject:  Google's recent clamp down on paid links
Author:   AndrewRogoff:   view profile | all posts by this author | add to favourites
Date:   20:48:53 5 November 2007
 
you're right, it is cheeky. but they are the rulers of the internet so we better just do what they say or else we may be punished ;)  this topic has been covered quite a bit by matt cutts:
http://www.mattcutts.com/blog/text-links-and-pagerank/

and here is an article about the sites that have been punished:
http://searchengineland.com/071024-093938.php

and here's a bit more reading:
http://www.seomoz.org/blog/questions-answers-with-googles-spam-guru
http://technology.timesonline.co.uk/tol/news/tech_and_web/article2777108.ece


On 13:11:43 5 November 2007 danielb wrote:

 

hi, everyone, how are you?

google's policy is still that you should 'nofollow' any paid links:

Links purchased for advertising should be designated as such. This can be done in several ways, such as:
  • Adding a rel="nofollow" attribute to the <a> tag
  • Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file
from: http://www.google.com/support/webmasters/bin/answer.py?answer=66736&query=nofollow&topic=&type=


They also encourage users to report anyone spotted not following the guidelines!


It all feels a bit cheeky to me.

hope that helps,

daniel

 

 
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  • Google's recent clamp down on paid links, AndrewRogoff, 4 Nov 19:26
    As far as I understand it, Google is asking us to add rel="nofollow" to any paid links that we sell on our websites to mark them as links that should not pass on any Page Rank. I'm ...
    • Google's recent clamp down on paid links, matt , 5 Nov 09:36
      Hi Andrew We must admit that this has not been on our radar yet of things to do on the site.  We will however add this to the list of changes to implement and consider the impli ...
    • Google's recent clamp down on paid links, Ashley , 5 Nov 09:43
      Hi Andrew When you say Google is 'asking' you to add the rel="nofollow" to any paid links do you mean that this is now accepted best practice or that Google have actually direct ...
      • Google's recent clamp down on paid links, danielb, 5 Nov 13:11
        hi, everyone, how are you? google's policy is still that you should 'nofollow' any paid links: Links purchased for advertising should be designated as such. This can be done ...
        • Google's recent clamp down on paid links, AndrewRogoff, 5 Nov 20:48
          you're right, it is cheeky. but they are the rulers of the internet so we better just do what they say or else we may be punished ;)  this topic has been covered quite a bit by mat ...
          • Google's recent clamp down on paid links, LawrenceLadomery, 6 Nov 11:54
            Interesting to see how some important sites have been penalised: (http://searchengineland.com/071024-093938.php) http://searchengineland.com/071024-093938.php No doubt most will ...
            • Google's recent clamp down on paid links, giul, 8 Nov 07:04
              Lawrence, drop a line when you can. giuliano On 11:54:09 6 November 2007 LawrenceLadomery wrote: >Interesting to see how some important sites have been >penalised: (http://se ...
            • Google's recent clamp down on paid links, juliapendower, 8 Nov 13:39
              How on earth can Google know if a link is paid for or not? What is it defining as a paid link, and what is the case where link exchanges are agreed for no fees? Or will any link fr ...
              • Google's recent clamp down on paid links, LawrenceLadomery, 8 Nov 13:48
                Perhaps if Google finds words such as 'link', 'exchange', 'price', 'cost', 'advertising' etc... all on one page they will assume that links are being sold?  Also, there are many ...
                • Google's recent clamp down on paid links, Smurfette, 12 Nov 14:08
                    I'm not a Google link guru by any means, but it seems to me that this change almost negates the point of buying links at all?! Also, are Directory listings excluded from th ...
                  • Google's recent clamp down on paid links, LawrenceLadomery, 12 Nov 14:51
                    Links provide traffic, so there is that. What Google are trying to stop is the market that has grown out of buying and selling PageRank, which is a measure of quality and not a ...
        • Google's recent clamp down on paid links, Wynyard, 13 Nov 09:27
          Hi - I find the info at the link below from danielb very helpful in relation to how to handle paid links in an 'upfront' manner so that we can all sleep at night,  but I do have qu ...
          • RE: Google's recent clamp down on paid links, Ashley , 13 Nov 10:20
            Google don't typically answer these kinds of questions very explicitly. They say (and you can understand their point) that they can't because that would then just make clear to the ...
            • RE: Google's recent clamp down on paid links, AndrewRogoff, 13 Nov 20:53
              hi ashley, so are you going to jump to avoid the juggernaut? will you be using "nofollow" for your ads? On 10:20:59 13 November 2007 Ashley wrote: Google don't typically ans ...
              • RE: Google's recent clamp down on paid links, juliapendower, 14 Nov 01:14
                I think that it would be reasonable for google to post a specific definition of what they are calling 'paid links'.  There is no need for them to give away the specifics of how the ...
              • RE: Google's recent clamp down on paid links, Ashley , 14 Nov 09:18
                The short answer is, yes, we will be adding "nofollow" to any ads. Just as soon as we get to it on the long list of "to do's" on the development list! Ashley ...
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