[ Sponsored Links ]

Advertise here »

How can I justify the need for a full time content editor?

reply to message » post a new message » e-mail to a friend »
Subject:  How can I justify the need for a full time content editor?
Author:   FIlhan:   view profile | all posts by this author | add to favourites
Date:   09:05:30 23 October 2007
 
Marco,
If you're looking for a ROI calculation, I'd recommend the following:
- Look at your keyword/keyphrase opportunity in Trellian (Keyword Discovery) to get volumes.  Say your indistry has a target of 500K searches per month in the UK
-Based on how competitive your market is, you can take a stab at what % of that search you're going to get on your site.  Remember if your Content is not written for SEO & Customer Experience and coded accordingly, it will not get you the traffic.
- Calculate that with your current site conversion & time it by the average revenue per customer/value
- Depending on when your Finance team deems to be profitable (usually 18months), you'll have an ROI for the salary of the Content person

But your business case should also have the unquantifiable benefits:
- Natural tends to convert better than PPC
- It's a strategic decision as oposed to a tactical. 

There's so many ways you can take this but this is what works for us.

Hope this helps,

Faye
 
« Back to Internet Marketing Forum
« Back to Internet Marketing Forum Post a new message »
Subscribe for only €299