Emarketing Essentials - July 2007

5  topics: Email marketing frequency, Best Book of the Decade?!, E-marketing conference downloads, Second Life Case Study, Social Media / Web 2.0 interview with Neil Mason.

E-marketing Essential is my take on developments in digital marketing from the past month, plus useful tools and interesting articles.

Note:
I have agreed with Ashley Friedlein, CEO of E-consultancy, that I will post these articles here in the hope that they may be useful for forum members who haven't seen these articles or news items.

1. Email marketing - what is the best Email frequency?
For me, for email marketers with an established programme, using the right frequency of email sent is the biggest challenge in e-mail marketing.
This post summarised ideas for reviewing and optimising frequency.

Read Email marketing - what is the best Email frequency?

2. Best Internet Marketing Book of the Year/Decade?!
If you know me, you will know I try and avoid hype, but this really is the best book on Internet Marketing I have read in a very long time and possibly the best book since I started out in Internet marketing training and consulting 10 years ago.

Read Best Internet Marketing Book of the Year/Decade?!

3. E-marketing conference downloads
Take your pick from talks on E-marketing Megatrends, Improving Email marketing and Improving online customer engagement.I also have writeups from 2 excellent talks from the E-consultancy What's New in Online Marketing conference - one on using customer reviews to increase conversion, the other on the role of social media in benefiting SEO.

Get E-marketing conference downloads

4. Second Life case study - how is SL used for marketing?
Virtual world Second Life has received a fair bit of hype, but how many active users are there and how can brands engage with them. This article points you at the stats for different brand sites.

Read Second Life case study - how is SL used for marketing?

5. Measuring social media and Web 2.0 interview
In this E-marketing Essentials interview, I ask web analytics expert Neil Mason for his thoughts on how we should assess social media sites and site channels. Many are talking today about Web 2.0 initiatives, but how do you monitor and improve their effectiveness.

Read Measuring social media and Web 2.0 interview

HTH Dave Chaffey