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Comparing the search engines

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Subject:  Comparing the search engines
Author:   JustinM:   view profile | all posts by this author | add to favourites
Date:   17:48:56 12 June 2007
 

Hi

Can anyone compare and contrast the differing characteristics of the main search engines (Google, Yahoo, Ask, MSN et al), for both paid and organic.

And let me know as a digital marketeer, how I decide which to use, and what weighting i might give to my efforts to optimise for each. By that i mean - if i optimise for organic search - do the same measures (broadly) work across them all? And does the paid for element work in the same way across them all?

I work in the digital team at a sports brand and want to be able to look like I know what I am talking about when senior people (digital and non) ask questions about our search activities, and which engines we are/should be using and what kind of budget allocation we should be allowing for each.

 Is the answer based around understanding our target market, and which engine(s) they use?

look forward to hearing from you

 

 

 
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  • Comparing the search engines, JustinM, 12 Jun 17:48
    Hi Can anyone compare and contrast the differing characteristics of the main search engines (Google, Yahoo, Ask, MSN et al), for both paid and organic. And let me know as a ...
    • Comparing the search engines, MelissaClark, 13 Jun 15:06
      Hello Justin, I think you have started to arrive at the answer i.e. understanding your target market and focusing your search engine strategy around here.  Also understanding w ...
      • Comparing the search engines, JustinM, 13 Jun 16:26
        hi melissa thanks for your response. We are currently reviewing our activities / budget spend on search. It seems that although google still dominate the others will soon be ...
        • Comparing the search engines, MelissaClark, 13 Jun 17:11
          Hi Justin I do not think there is anything wrong with that !!  If you understand your target audience well, then your communication should be focussed around their needs and you ...
          • Comparing the search engines, AndyBlack, 17 Jun 22:55
            A report just released by Dogpile and Infospace says that the major search engines deliver dramatically different results. It found that the first page results on Google, Yahoo ...
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