Emarketing Essentials - June 2007

5  topics:Internet ad campaign best practice, Google Universal Search and New Google Analytics release features, Blogs and Social Media Research and Findability.

Emarketing Essentials is my take on developments in digital marketing from the past month, plus useful tools and interesting articles.

Note:
I have agreed with Ashley Friedlein, CEO of E-consultancy, that I will post these articles here in the hope that they may be useful for forum members who haven't seen these articles or news items.

1. Internet advertising campaign best practice  

Best practice guidelines for Internet advertising campaigns have been jointly released by the Institute of Practitioners in Advertising (IPA) and The Incorporated Society of British Advertiser (ISBA).

Read:  Internet advertising campaign best practice

2. Google debuts Universal Search - implications

In what is the most dramatic overhaul to the way results are presented to users in years, Google has now blended in results from different types of search into its pages.These posts summarise the implications. 

Read Google debuts Universal Search - implications

3. Why you should use the new GA?

With the new version of Google Analytics launched in May, I highlight why I use Google Analytics and give pointers to other posts on what's new in the latest version.

Read Why you should use the new GA

4. Blogs and social media research

Just how many are reading and writing blogs? This research on blogging and other social media from Universal McCann has statistics on amount of blogging worldwide. It also covers social media.

Read Blogs and social media research

5. Findability in web design and marketing

In this E-marketing Essentials interview, I ask web design and usability specialist Paul Rouke for the low-down on findability, which is increasingly applied as a discipline within usability projects.

Read  Findability in web design and marketing

6. All Blog postings:
http://www.davechaffey.com/news

Dave Chaffey