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Adwords Budget?

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Subject:  Adwords Budget?
Author:   StevePratley:   view profile | all posts by this author | add to favourites
Date:   10:49:24 21 May 2007
 
Hi Alistairr,

How have you reached your £5 per day?

If you have set a maximum cost per-click and that's all you are getting, then you will need to either broaden your list of keywords or increase bids.
In either case you should keep an eye on the results to make sure you are maintaining the same ROI as now.

If you have set the £5 as your daily budget then there may well be more clicks out there that you are missing after your budget runs out. Try increasing your daily budget, but this time keep an eye on conversions at different times of the day and different days of the week. They do vary a bit, but probably not enough to notice with such a small budget

From a quick look round your site I'd have thought that you have the scope for a bigger budget and that you probably aren't spreading your net wide enough in the terms you are bidding on, very common when starting PPC campaigns .
 
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  • Adwords Budget?, Alistairr, 20 May 11:16
    Hi there, I launched a new anniversary gift website a few weeks ago and have been using Adwords to advertise online. I'm still learning, but my campaigns seem to be going pr ...
    • Adwords Budget?, DenisK, 20 May 23:13
      Al, what makes you feel that you might not be reaching a wide enough audience?  Is it something specific, or is it purely your budget on the PPC campaing? I do not believe th ...
      • Adwords Budget?, Wynyard, 21 May 08:46
        Hi - the way I would suggest approaching this is to work backwards from your business targets. How much do you want to sell? How much can you afford to pay for each new customer (C ...
        • Adwords Budget?, StevePratley, 21 May 10:49
          Hi Alistairr, How have you reached your £5 per day? If you have set a maximum cost per-click and that's all you are getting, then you will need to either broaden your list o ...
          • Adwords Budget?, jsharpe, 21 May 11:29
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      • Adwords Budget?, Alistairr, 21 May 20:28
        Thanks for your feedback. We are experimenting at present so it's difficult to get a fix on which direction to go in. We will substantially hike up the budget over the next few wee ...
        • Adwords Budget?, Alistairr, 21 May 20:40
          Apologies for the slim message above - just getting the hang of this thread. Seriously, thanks for the advice though. I'm definitely going to investigate adwords conversion t ...
          • Adwords Budget?, StevePratley, 22 May 11:10
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    • Adwords Budget?, SamIneson1, 1 Jun 16:47
      A website selling gifts will typically have a visitor to sale conversion rate of between 1% and 2%. Based on the assumption that your site performs well, with an average conversion ...
      • Adwords Budget?, Alistairr, 1 Jun 19:11
        Thanks for this. We have been working on both adwords and referrals since we posted the question and there has been a marked improvement.  We installed the adwords/analytics combo ...
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