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Adwords Budget?

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Subject:  Adwords Budget?
Author:   DenisK:   view profile | all posts by this author | add to favourites
Date:   23:13:36 20 May 2007
 
Al,

what makes you feel that you might not be reaching a wide enough audience?  Is it something specific, or is it purely your budget on the PPC campaing?

I do not believe that there is a standard in terms of  clickthrough, conversion  or bounce rates.  At the end of the day it all comes down to more generic things such as the type of business you're in, the type of products and services you provide and your marketing and advertising strategy.

But if for whatever reason you wish to test spending more, then why not raise the budget and see how that will work for you for a few days or weeks.  Then you may get a better indication on whether your thoughts or theories are correct.

regards,

Denis
Naxtech.com
 
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  • Adwords Budget?, Alistairr, 20 May 11:16
    Hi there, I launched a new anniversary gift website a few weeks ago and have been using Adwords to advertise online. I'm still learning, but my campaigns seem to be going pr ...
    • Adwords Budget?, DenisK, 20 May 23:13
      Al, what makes you feel that you might not be reaching a wide enough audience?  Is it something specific, or is it purely your budget on the PPC campaing? I do not believe th ...
      • Adwords Budget?, Wynyard, 21 May 08:46
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        Thanks for this. We have been working on both adwords and referrals since we posted the question and there has been a marked improvement.  We installed the adwords/analytics combo ...
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