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SEO budget size

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Subject:  SEO budget size Linus Gregoriadis - Fave
Author:   LinusGregoriadis :   view profile | all posts by this author | add to favourites
Date:   12:19:18 11 May 2007
 

Hi Chris,

According to the E-consultancy / Neutralize UK Search Marketing Report 2007, companies, on average, are spending about twice as much on Paid Search as on SEO.

But I don't think there is a magic formula about how much you should spend on each channel. For example, some companies will take the view that if they are doing brilliantly on SEO, and getting a great ROI, then why bother with PPC if it is a struggle to make that work effectively.

Re PPC, start off small and, if it's working, then keep increasing the budget. If you want to know how much companies of different sizes are spending on Search (and the ROI), then there is plenty of information in the Search Marketing Report.

 
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  • SEO budget size, ChrisvonCossel, 11 May 08:14
    I have some difficulty assessing the value of the size of our SEO, rather than PPC, budget. While I have a clear feel, whether a house, a car or a glass of wine is big or small and ...
    • SEO budget size, LinusGregoriadis , 11 May 12:19
      Hi Chris, According to the E-consultancy / Neutralize (http://www.e-consultancy.com/publications/search-engine-marketing-report-2007/) UK Search Marketing Report 2007, companies ...
    • SEO budget size, StevePratley, 12 May 14:19
      A very very rough rule of thumb is that you can expect about 1.5 times the traffic from a #1 natural search position than from the top sponsored link. If you have both slots then i ...
    • SEO budget size, chesmedia, 15 May 19:52
      On 08:14:12 11 May 2007 ChrisvonCossel wrote: I have some difficulty assessing the value of the size of our SEO, rather than PPC, budget. While I have a clear feel, whether a h ...
    • SEO budget size, MirekmirpoPolyniak, 16 May 12:06
      SEM consists of SEO + PPC. These are two DIFFERENT methods of generating traffic to your website. I would suggest calculating ROI [Return On Investment] for both of them SEP ...
    • SEO budget size, StevePratley, 23 May 19:07
      Hi Chris, Thought I'd post again as I did a bit of research after my last post and I thought it might be interesting to share the results. I had a look at your profile, found ...
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