Emarketing Essentials - May 2007

5 topics: Widget marketing, Eyetracking for Email and Search Marketing, Innovative SEO Techniques, Online customer engagement interview.

Emarketing Essentials is my take on developments in digital marketing from the past month, plus useful tools and interesting articles.

Note:
I have agreed with Ashley Friedlein, CEO of E-consultancy, that I will post these articles here in the hope that they may be useful for forum members who haven't seen these articles or news items.

1. Using widgets, gadgets and buttons for web marketing

How can you use widgets in your web marketing? There has been a lot of talk about different types of widgets, gadgets and button but how significant are they for marketing? In this post, I will take a look at some examples of widgets and show how they can help a company through a range of marketing techniques from E-PR, brand advertising to affiliate marketing.

Read Using widgets, gadgets and buttons for web marketing 


2. Learning Email Marketing Best Practice from eyetracking research 

 
Eyetracking research has been widely applied for improving the design of web design templates. It has been less widely used to improve email marketing templates. Here are some examples of Eyetracking studies for Email from which I gives some tips for creating email templates and design elements.

Read Learning Email Marketing Best Practice from eyetracking research 


3. Search engine eyetracking research for SEO & PPC

More Eyetracking Research, showing how searchers interact with search results pages - how many prefer paid or natural, how many listings do they review, which parts of copy and for how long?

Read Search engine eyetracking research for SEO & PPC 


4. Examples of innovative SEO Techniques

Here are three new UK examples of innovative SEO approaches from my SEO Best Practice Gallery.

Read Examples of innovative SEO Techniques


5. The Emarketing Excellence Interview

In my new Emarketing Excellence interview series, I ask Digital Marketing specialists for their opinions on the latest E-marketing trends and best practice tips. In the first, I ask Richard Sedley, Director of the Customer Engagement Unit at design agency, cScape how marketers can better engage their customers online.

Read Emarketing Excellence Interview 


6. All articles

All my blog postings from the past month.

Read all E-marketing blog postings

Dave Chaffey
www.davechaffey.com