I have used Google analytics for several of our customers and the general consensus has been a positive one particularly with the auto integration with Google CPC.
We also now have clients who have moved on so to speak and run the analytics product alongside another product to compare and contrast. The data (webtrends) is providing appears to be consistent with the google analytics and it as actually lead me to the opinion and my clients that the additional value that that get from the paid for service is actually not that valuable!
Is Google Analytics really that good?, SeanSewell, 5 Mar 11:24 Has anyone been through the process of benchmarking Google Analytics against analytic providers and what they offer? Can Google Analytics really provide marketers with the functio ...
Is Google Analytics really that good?, BertieB, 5 Mar 12:25 I have used logs analyser tools in the past, paying up to £8,000 per year.
We have been using Google Analytics at (http://www.breastcancercare.org.uk) Breast Cancer Care for ove ...
Is Google Analytics really that good?, danielb, 5 Mar 13:03 hi, Sean, how are you?
It very much depends on what you want to do & your particular requirements (budget, multi-user, etc). If you've got a decent set of requirements put toget ...
Is Google Analytics really that good?, Andy_Davies, 6 Mar 06:43 Sean,
I'd agree with Daniel, it is really going to depend on your specific requirements. That said here are my experience of when and when to not use Google.
We use Google on ...
Is Google Analytics really that good?, SeanSewell, 6 Mar 10:20 Hi Andy
Thank you for your reply.I think we will try Google Analytics and see what it can do for us.The short term cost will be time invested form myself, but that could save ...
Is Google Analytics really that good?, Andy_Davies, 6 Mar 10:23 Sean,
You make an excellent point. Google will help you find out exactly what it is you need from an analytics tool before making the investment later on as required.
I hope ...
Is Google Analytics really that good?, Loz, 6 Mar 14:33 The only problem with this approach is that if you switch tool 6 months down the line you've lost 6 months of very valuable data. You can save reports and key metrics, sure, but yo ...
Is Google Analytics really that good?, Andy_Davies, 6 Mar 15:15 Loz,
I'm not sure I understand you argument? You won't have lost data if you choose to switch provider as all the Google data will still be available. It will just mean looking ...
Is Google Analytics really that good?, Loz, 6 Mar 15:23 Data will still be there, you're right, but you will not be able to run reports in the new sytem comparing data held in Google Analytics.
Might not be an issue for Sean, of cour ...
Is Google Analytics really that good?, GA-Experts, 7 Mar 18:49 Why not just run both side by side. GA will happily sit along side other products.
IMHO, GA covers 90% of what the main competitors cover and of that ,clients (even the very lar ...
Is Google Analytics really that good?, Loz, 7 Mar 19:15 Not always good idea in a big company. IT would question why they should support two systems that do that same thing.
And you could potentially confuse management with two sligh ...
Is Google Analytics really that good?, GA-Experts, 7 Mar 22:57 You can consolidate GA reports by adding an addition page tag (GATC) and setting the variable _uff = 0
As for switching GA off, is that likely? That's like saying what Google tu ...
Is Google Analytics really that good?, Andy_Davies, 7 Mar 23:03 The other thing to remember is that GA was once a off the shelf product too, called Urchin. So it really shouldn't be classed any differently.
Andy. ...
Is Google Analytics really that good?, Loz, 9 Mar 14:40 To to know about the GATC tag. I actually did try and find this info via Help but failed. Good thing about the service I use is that I can pick up the phone and get an answer strai ...
Is Google Analytics really that good?, GA-Experts, 9 Mar 18:49 Loz - for GA customer service, you can always contact Google via their ticketing system. I know from experiecne that turn around is between 24-48 hours. Not bad for a global servic ...
Is Google Analytics really that good?, Loz, 12 Mar 10:51 In my experience (AdWords, AdSense) Google don't respond as promptly as that. I also don't want to talk to third party consultants about a technical query and have to endure a sale ...
Is Google Analytics really that good?, danielb, 12 Mar 11:18 hi, Loz, how are you?
I agree with the 'service provider' thing: some companies are happy saving some money & sorting things out for themselves; some are happier with a full ser ...
Is Google Analytics really that good?, GA-Experts, 12 Mar 13:35 Well I can only speak of my experience with the GA team. I am sure different time zones and work flow will vary that, but I regulary get a response from Google (for free) within 2 ...
Is Google Analytics really that good?, SeanSewell, 6 Mar 10:08 Hi Daniel
Thank you for replying to my query, its incredibly appreciated.I’m beginning to sway towards giving Google go before embarking on financial spend of an analytics prov ...
Is Google Analytics really that good?, Garry, 7 Mar 15:04 Hi
I have used Google analytics for several of our customers and the general consensus has been a positive one particularly with the auto integration with Google CPC.
We als ...
Is Google Analytics really that good?, MarkMargetts-Smith, 6 Mar 13:44 Hi Sean
It looks as if you've had plenty of feedback on your original posting, but for what it's worth I was also dubious of the benefits of a free service over the more expensi ...
Is Google Analytics really that good?, GA-Experts, 7 Mar 18:57 Brian Clifton from Google spoke about this yeaterday at the Digital Cream event.
Google are able to release a full featured product for free because they have an entirely differ ...
Is Google Analytics really that good?, Loz, 7 Mar 19:02 Microsoft got into trouble packaging freebie products into their operating system.
I wonder if Google will ever get into a similar situation if its position is seen to be domina ...
Is Google Analytics really that good?, DeriJones, 16 Mar 18:37 True enough - but not sure the trouble was anything that Microsoft would have considered 'trouble'.
They paid the $500M fine to the EU in 2004 and carried on anyway! (Windows m ...
Is Google Analytics really that good?, SeanSewell, 5 Mar 11:24
