Multple Campaigns running together

Hi - I will try to answer as many of these points as I can succinctly!

Google will not allow the same keywords to trigger ads in multiple campaigns run by the same account and targetting the same territory. Are your ads all run under the same account? I would expect an experienced ad manager to be aware of this, and even if they were not, the system will flag when keywords have been disabled and why. My expectation is that if you have the same account running different campaigns with the same keywords then only one of the campaigns will be allowed to run by Google unless the campaigns have no geographical overlap in which case there's no problem.

Google is able to target users based on IP address, their own Google preferences set-up (for this purpose language preference i.e. when a Google user sets a language preference, Google will only display ads that are targeted to the chosen language), and the Google domain which they use.

It seems that Google can show ads to anyone whom they can identify as meeting some of these targetting parameters but with the Google search property being very much the primary driver for which ads to show where. For example if you select to target the UK then Google will show ads to any users of google.co.uk, but also any users of google.com whose IP address is in the UK.

If you want to target users of say, google.fr, while in the UK however you will need to target France as a country because the google.fr property is not targetted at the UK. So even though the IP address could be identified as in the UK Google will give precedence to the fact the google.fr is for French and not UK users.

So in answer to your questions;

1. Could your campaigns be fighting against each other - not exactly, but if they overlap geographically with the same keywords only one will be running.

2. Is country related to the Google portal the ad shows in - yes, that seems to be the primary driver although there are some wrinkles that mean ads will be shown on other properties within a target country (e.g. google.com) if the IP address is within the targetted country.

3. Are all campaigns dispalyed on google.com regardless - I don't think so. You'd need to select North America if you want ads to appear there.

Hope this helps,

Iain

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