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Email deliverability - the landscape has changed. again

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Subject:  Email deliverability - the landscape has changed. again Dave Chaffey
Author:   DaveChaffey:   view profile | all posts by this author | add to favourites
Date:   19:12:03 23 January 2007
 
Good posts emphasing the importance of reputation and an interesting angle Jon on the duration of that reputation - you have to earn it. I still find most people new to e-mail marketing think its down to spam filter keywords which isn't usually significant at all.

I have just become aware of this way of this free tool for benchmarking e-mail reputation (e.g. with your competitors) which Ashley didn't mention in his post.

Dave Chaffey
Author of Total E-mail Marketing
 
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