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Subject:  Adserving Agency Linus Gregoriadis - Fave
Author:   LinusGregoriadis :   view profile | all posts by this author | add to favourites
Date:   16:56:30 15 December 2006
 

Hi Amit,

We (E-consultancy) had a supplier showcase on Ad Serving recently featuring some different ad serving companies.

You can download some of the presentations here (for free) to get some background.  

http://www.e-consultancy.com/knowledge/events/supplier-showcases.asp

Atlas focuses on the 'buy-side' (i.e. ad serving technology for advertisers rather than publishers) although it has just bought Accipiter which has a focus on the 'sell-side' (technology for publishers).

We've also got buyer's guides on Ad Serving and Online Ad Networks which could be helpful.

http://www.e-consultancy.com/publications/ad-serving-buyers-guide/ 

http://www.e-consultancy.com/publications/online-advertising-networks-buyers-guide-2007/

Without knowing more about your particular requirements it's hard to single out a particular technology or agency which would be the best fit for your needs

Regards,

Linus Gregoriadis (E-consultancy Analyst)

 
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