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Shopping Cart Abandonment

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Subject:  Shopping Cart Abandonment
Author:   PauleyDesign:   view profile | all posts by this author | add to favourites
Date:   21:09:04 21 November 2006
 

Is the page within the secure zone (https)?

Many customers will abandon the site if any kind of credit card information, even credit card ddress details, is asked for before being in a secure area.

 
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  • Shopping Cart Abandonment, JimWilliams, 21 Nov 17:31
    I have a site which is suffering vey high shopping cart abandonment. We have located the problem to a single page where customers enter their creditcard address. The credit check i ...
    • Shopping Cart Abandonment, PauleyDesign, 21 Nov 21:09
      Is the page within the secure zone (https)? Many customers will abandon the site if any kind of credit card information, even credit card ddress details, is asked for before bei ...
      • Shopping Cart Abandonment, JimWilliams, 21 Nov 21:49
        Yes this page is in https - but i thought this would be a poistive thing for customers as they know that there details are more secure. Surely this wouldn't make people leave. Do y ...
        • Shopping Cart Abandonment, DavidCook, 21 Nov 21:53
          Sorry, I think my last message was slightly unclear. I was explaining that if it wasn't in https then it would discourage people. Can you post a link or screenshot of the page? ...
          • Shopping Cart Abandonment, JimWilliams, 22 Nov 10:03
            David - take a look at (http://www.reidfurniture.com/store/uk) www.reidfurniture.com/store/uk let me know what you think. ...
            • Shopping Cart Abandonment, lisac, 28 Nov 15:47
              At risk of stating the obvious, this is the page where the user is guided to check that the furniture will fit in their house. Could the reason for cart abandonment be something as ...
    • Shopping Cart Abandonment, danielb, 22 Nov 09:57
      can you post a link to the page, or a link to a screenshot of the page? without seeing it, it's very difficult to offer any useful advice. ...
      • Shopping Cart Abandonment, JimWilliams, 22 Nov 10:05
        Daniel - fair point as per my reply to David above take a look at (http://www.reidfurniture.com/store/uk) www.reidfurniture.com/store/uk Any advice appreciated. ...
        • Shopping Cart Abandonment, danielb, 22 Nov 11:19
          A few web analytics systems allow you to see at what point in a form visitors are dropping off. It might be worth seeing if your provider does that. Aside from that, here are a ...
          • Shopping Cart Abandonment, JimWilliams, 22 Nov 12:15
            Daniel, Loads of ideas here - some of the things are quite challenging in the confines of our off the shelf shopping cart. But other are quite easy to fix. I also looked at the ...
            • Shopping Cart Abandonment, PaulRouke, 23 Nov 19:50
              Hi Jim, In addition to Daniels comprehensive list of suggestions, below are some of mine based upon 6 years e-comm design and usability experience at Littlewoods Shop Direct, wi ...
              • Shopping Cart Abandonment, JimWilliams, 24 Nov 11:51
                Paul, Thanks for the suggestions loads to think about. Cheers, Jim. ...
    • Shopping Cart Abandonment, JonBov, 23 Nov 20:18
      Hi Jim, When you say "high" abandonment. What do you mean by "high"? Is it high as in higher than usual, higher than anyone else in your vertical or high because you only jus ...
      • Shopping Cart Abandonment, JimWilliams, 24 Nov 12:02
        Its about 90% - I don't know what the average is for furniture online. I would love to know. And you're right we've only just started measuring them. We're using Clicktracks as our ...
        • Shopping Cart Abandonment, JonBov, 24 Nov 12:11
          Jim, its probably always been that high then. I know someone mentioned that analysis of abandonment by Price point is important.. but you cant really change or manipulate that - ...
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