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Research on SEO/SEM Effects on Brand Equity

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Subject:  Research on SEO/SEM Effects on Brand Equity Dave Chaffey
Author:   DaveChaffey:   view profile | all posts by this author | add to favourites
Date:   12:32:01 26 October 2006
 
IAB US did some research and cases on this a couple of years ago - looks at the brand impact of sponsored listings and contextual listings.

http://www.iab.net/resources/admin/downloads/SearchBranding.pdf

from:

http://www.iab.net/resources/resource_library.aspx?cat_id=1&sub_id=1

HTH

Dave Chaffey
Internet marketing trainer, consultant and author
 
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  • Research on SEO/SEM Effects on Brand Equity, AndrewTyler, 20 Oct 13:44
    I am trying to find a case study (or seven) about a business that has used search engine marketing to enhance their brand and improve their brand equity in the public eye.  For exa ...
    • Research on SEO/SEM Effects on Brand Equity, JohnCav, 20 Oct 18:06
      Hi Andrew My company Com.Motion Consultinf has a case study online about one of our clients that sells products online.  You may find it of interest and it is at the following l ...
      • Research on SEO/SEM Effects on Brand Equity, EmilyKelley, 23 Oct 10:39
        Thanks for the reply John, but it's not quite what I'm looking for.  I need an example of a bigger business that uses SEO to improve brand equity and awareness, not just to drive s ...
    • RE: Research on SEO/SEM Effects on Brand Equity, Ashley , 23 Oct 18:11
      Hi Andrew Interesting question. Plenty of case studies showing that offline marketing / advertising drives search activity but you're asking about it the other way round - how S ...
      • RE: Research on SEO/SEM Effects on Brand Equity, Ashley , 23 Oct 18:54
        By the way, Andrew, I guess you've already got loads of studies showing how search marketing drives 'consideration' (usually for purchase)? There's been quite a bit on this e.g. mo ...
        • RE: Research on SEO/SEM Effects on Brand Equity, Ashley , 24 Oct 15:57
          p.s. also a load of brand-related research and stats at (http://www.aolbrandnewworld.co.uk/download_centre.htm) http://www.aolbrandnewworld.co.uk/download_centre.htm in the full re ...
    • Research on SEO/SEM Effects on Brand Equity, teddie, 24 Oct 20:55
      Andrew I remember reading a study a few years ago that said ranking in organic results does have a positive impact on brand because it is perceived as a sign of approval by Goog ...
    • Research on SEO/SEM Effects on Brand Equity, DaveChaffey, 26 Oct 12:32
      IAB US did some research and cases on this a couple of years ago - looks at the brand impact of sponsored listings and contextual listings. (http://www.iab.net/resources/admin/d ...
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