While you may not have the time or budget, doing a usability test of your site with real customers/potential customers and showing the resulting video clips of user quotes always has a big impact.
Invite the marketing director and CEO to view the sessions. Compare the experience users have with your site with a larger, more successful competitor's. Measure the relationship between task completion, user satisfaction and brand perception.
Brand Impacts on a poor website, JasonRiseborough, 26 Sep 14:27 I am pulling together a business case for investment in our website and CMS
With this in mind I am trying to source some research data relating to the impact on the brand if a ...
Brand Impacts on a poor website, DanDrury, 26 Sep 18:48 I've seen the following quote from AOL in 2005 "42% of online consumers have changed their minds about a brand as a result of visiting their website".
Clearly yours is not a co ...
Brand Impacts on a poor website, Deano, 28 Sep 19:17 Hi Jason,
I can give you lots of statistics from clients that come to us. I run a marketing agency in Derby. I see lots of statistics for websites and work on improving the aver ...
Brand Impacts on a poor website, dcjarvis, 3 Oct 21:09 Hi Jason
While you may not have the time or budget, doing a usability test of your site with real customers/potential customers and showing the resulting video clips of user quo ...
Brand Impacts on a poor website, JasonRiseborough, 26 Sep 14:27
