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RE: At what stage of a web project does SEO start?

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Subject:  RE: At what stage of a web project does SEO start?
Author:   davidbancroft:   view profile | all posts by this author | add to favourites
Date:   16:05:29 3 October 2006
 
I suggest you start with the phrases you want to optimise for and write content about these phrases.  This will obviously influence the sitemap for the site, and what the TITLE tags say (the most important part of the page in SEO terms!)

Another important consideration, is to make the site code optimised:  make sure you use CSS and DIVs rather than nested tables (this adds effort at this stage but is much better than having to re-write the site later -- and also gets you nearer to being accessible).  Make sure all Javascript and CSS code is in external files, to help the SE's get right to the content you want them to use to index your site.

All in all, I think SEO should be one of the first considerations, as some designs and architectures can seriously impede your rankings. 

Feel free to contact us for help with SEO - we offer both consulting and development services.

Dave Bancroft
Reverse Delta
www.reversedelta.com
T. 0870 199 3183
 
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  • At what stage of a web project does SEO start?, NathalieVu-Van-Toan, 3 Oct 09:55
    We are a new agency specialised in delivering user-focused and accessible web solutions to SMEs. We do not currently have the resources to offer SEO but I believe that it must be t ...
    • At what stage of a web project does SEO start?, danielb, 3 Oct 10:15
      hi, Nathalie, yes, it's advantageous to take into account search engines from a very early stage of the project if you're intending to use them as a source of traffic. you menti ...
    • RE: At what stage of a web project does SEO start?, Ashley , 3 Oct 13:09
      Hi Nathalie You might also want to have a read through my post from last year "(http://www.e-consultancy.com/forum/102102-from-paper-to-page-what-s-the-ideal-web-design-process. ...
      • RE: At what stage of a web project does SEO start?, NathalieVu-Van-Toan, 3 Oct 13:51
        Thank you both for your tips and advice. As we do not currently have sufficient resources to provide a good SEO service to our clients at the initial stage of web projects, could a ...
        • RE: At what stage of a web project does SEO start?, Applejack.co.uk, 3 Oct 15:34
          Hi Nathalie If you are going to do SEO properly which means trying to get as many organic listings as possible then SEO starts at the beginning with the site map/structre and co ...
          • RE: At what stage of a web project does SEO start?, davidbancroft, 3 Oct 16:05
            I suggest you start with the phrases you want to optimise for and write content about these phrases.  This will obviously influence the sitemap for the site, and what the TITLE tag ...
          • RE: At what stage of a web project does SEO start?, TomMorgan, 3 Oct 16:40
            Hi Nathalie, I concur with Applejack. If high organic listings are your vision then you must carry out Keyword analysis from the start of the project otherwise your design could be ...
            • RE: At what stage of a web project does SEO start?, NathalieVu-Van-Toan, 3 Oct 17:09
              Hi Tom, I'm going  to practise on our site although I don't expect too much as competition is high. I have to admit, I've designed and built the site without paying much attenti ...
              • RE: At what stage of a web project does SEO start?, davidbancroft, 3 Oct 17:15
                Remember most SE's ignore meta description and keywords.  Description is, however, important as it can improve clickthrough rates as it is usually displayed under your link in the ...
                • RE: At what stage of a web project does SEO start?, NathalieVu-Van-Toan, 3 Oct 17:29
                  I didn't know that most SEs ignore meta description and keywords. I 've used Web position before for a small site and used the KEI to select the keyphrase. I managed to rank well ( ...
                  • RE: At what stage of a web project does SEO start?, davidbancroft, 3 Oct 17:42
                    Heres a link re: Google ignoring meta tags (Google that phrase to find more!) http://searchenginewatch.com/showPage.html?page=2167931 The e-consultancy guide is very good and ...
              • RE: At what stage of a web project does SEO start?, TomMorgan, 4 Oct 14:36
                Yes WordTracker is very popular. There is an offer on at the moment get 14 months for the price of 12 via (http://www.wordtracker.com/offers/14-months-for-12.html) www.wordtracker. ...
                • RE: At what stage of a web project does SEO start?, NathalieVu-Van-Toan, 4 Oct 16:20
                  Thanks Tom, I'll look into that. On 14:36:53 4 October 2006 TomMorgan wrote: Yes WordTracker is very popular. There is an offer on at the moment get 14 months for the pri ...
    • At what stage of a web project does SEO start?, FrankOrman, 14 Oct 15:06
      I must agree with Applejack and davidbancroft too.  As an SEO agency, we spend too much of our time (and our clients money) having to unravel existing sites and put them together a ...
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