Looking to develop my career in SEO, PPC and Online Marketing

On 10:33:29 28 September 2006 SharonRoberts wrote:

 

I did consider the online course as I did the CIM eMarketing Award online and it was fine but I felt that in a classroom environement, you get a proper insight into the practical examples that the speakers tell you about.  Also when you're in the classroom, all the students have their different experiences which are shared during discussions and team exercises.

Since being on the course, I've written a business case for SEO, appointed an agency and have begun a search campaign.  I wouldn't have known what to look out for during the pitch process if I hadn't done the course and learnt from the other students.  I've also input into email marketing communications and made many web improvements for usability/accessibility  etc.

The material you get are copies of the slides at the beginning of each lecture which you make your notes on.  There is also an online study area where each lecture has a full set of notes which takes you deeper into the subject matter - you could probably get an example copy from the IDM.  Hope that helps....