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Brand Impacts on a poor website

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Subject:  Brand Impacts on a poor website
Author:   DanDrury:   view profile | all posts by this author | add to favourites
Date:   18:48:21 26 September 2006
 
I've seen the following quote from AOL in 2005 "42% of online consumers have changed their minds about a brand as a result of visiting their website".

Clearly yours is not a consumer brand, but one must assume that business people are equally put off by poor websites. In fact research from AOP demonstrates that "82% of decision makers use B2B web sites for a variety of reasons that include: researching and informing business decisions, reviewing products and suppliers, reviewing and analysing competitor activity.". It MUST be the case that poor construction, navigation and content will detract from activites and result in a poor brand image.

I've not seen any research that actually quantifies the impact of a website on the brand but I hope the above is of some interest.

You might also consider having an audit of your website - try www.maxamine.com - this will at least bring all the warts to your attention.

I work for www.bowencraggs.com - we benchmark websites against your peers and competitors. This research is often used to convince senior management of the need for a re-think.

regards
Dan
 
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  • Brand Impacts on a poor website, JasonRiseborough, 26 Sep 14:27
    I am pulling together a business case for investment in our website and CMS With this in mind I am trying to source some research data relating to the impact on the brand if a ...
    • Brand Impacts on a poor website, DanDrury, 26 Sep 18:48
      I've seen the following quote from AOL in 2005 "42% of online consumers have changed their minds about a brand as a result of visiting their website". Clearly yours is not a co ...
    • Brand Impacts on a poor website, Deano, 28 Sep 19:17
      Hi Jason, I can give you lots of statistics from clients that come to us. I run a marketing agency in Derby. I see lots of statistics for websites and work on improving the aver ...
    • Brand Impacts on a poor website, dcjarvis, 3 Oct 21:09
      Hi Jason While you may not have the time or budget, doing a usability test of your site with real customers/potential customers and showing the resulting video clips of user quo ...
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