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Brand Impacts on a poor website

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Subject:  Brand Impacts on a poor website
Author:   JasonRiseborough:   view profile | all posts by this author | add to favourites
Date:   14:27:24 26 September 2006
 

I am pulling together a business case for investment in our website and CMS

With this in mind I am trying to source some research data relating to the impact on the brand if a site is poorly constructed, with bad navigation and content throughout. The site is my company's site - www.echarris.com and we are a professional services consultancy

Therefore I would be grateful if anyone could direct me to sources where I might get this information

Thank you in advance for any help

Jason

 

 
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  • Brand Impacts on a poor website, JasonRiseborough, 26 Sep 14:27
    I am pulling together a business case for investment in our website and CMS With this in mind I am trying to source some research data relating to the impact on the brand if a ...
    • Brand Impacts on a poor website, DanDrury, 26 Sep 18:48
      I've seen the following quote from AOL in 2005 "42% of online consumers have changed their minds about a brand as a result of visiting their website". Clearly yours is not a co ...
    • Brand Impacts on a poor website, Deano, 28 Sep 19:17
      Hi Jason, I can give you lots of statistics from clients that come to us. I run a marketing agency in Derby. I see lots of statistics for websites and work on improving the aver ...
    • Brand Impacts on a poor website, dcjarvis, 3 Oct 21:09
      Hi Jason While you may not have the time or budget, doing a usability test of your site with real customers/potential customers and showing the resulting video clips of user quo ...
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